The $490 floor
A site or in-app bot with a defined knowledge base, refusal rules, and a path to a human. Analytics on deflection and failure. This is not a generic Intercom snippet with your colors.
When it becomes an AI build
If the bot must call tools, write tickets, or sit inside a logged-in product with row-level data, that is the $1,150 AI package, not the chatbot floor.
Fragen
Will it replace my support team?
It should take the repeatable 40 to 60 percent. The rest still needs a person. We measure that instead of promising 100 percent deflection.